Privacy Policy

PRIVACY POLICY

SHADOW WORLD (owned and operated by SHADOW QUEEN PTE. LTD.)

Effective Date: 30th Jan 2023

Your Privacy and SHADOW QUEEN PTE. LTD. (UEN 202437946Z) (collectively and individually referred to as “Shadow Queen”, “we”, “us” or “our”).

WHO WE ARE AND HOW YOU CAN CONTACT US

We are SHADOW QUEEN PTE. LTD., based in Singapore, and we operate the Shadow World app and website at www.myshadowworld.com. We are committed to protecting your privacy and respecting and upholding your rights when you use this Site and our app. This Privacy Policy applies to the products and/or services we provide on our Site, app, and our social media channels, and explains how we collect, hold, use and disclose data and comply with the requirements of the Personal Data Protection Act 2012 (PDPA), the EU General Data Protection Regulation (GDPR), and any replacement legislation or regulation or guidelines and standards governing the use, storage or transmission of personal data.

This Privacy Policy constitutes part of our Website Terms & Conditions. This Privacy Policy does not cover information that you submit on other websites, even if we communicate with you on those sites. For example, if you post something on Instagram, Facebook, Pinterest, Twitter, or YouTube, that information is governed by the privacy policies on those websites, and is not governed by this Privacy Policy.

You can contact us for privacy-related questions by emailing team@felicitymorgan.com.

We will only use your personal information in compliance with Singapore privacy laws (PDPA), and to the extent applicable, the EU GDPR.

OUR ROLE IN YOUR PRIVACY

If you are a customer, subscriber or just a visitor on our Site or app, this Privacy Policy will apply to you.

OUR RESPONSIBILITIES

As we are the providers of the products and services on this Site and app, we determine how and why your data is processed. We do not sell or rent your details to any third parties. We are committed to protecting your privacy and we want you to know exactly what information is collected and how we use it.

YOUR RESPONSIBILITIES

Please read this Privacy Policy and our Website Terms & Conditions www.myshadowworld.com/website-terms. If you provide us with any data relating to a third party, you confirm that you have the right to authorise us to process that data on your behalf in accordance with this Privacy Policy.

WHEN AND HOW WE COLLECT DATA

From the moment you visit our Site or use our app, we are collecting data. Sometimes you might provide this data by completing a form or setting up an account, otherwise we might collect the data automatically. We may also collect data when:

  • You purchase an online course, program or service

  • You interact with us on social media

  • You complete any sign-up forms, landing pages or send us a direct message via social media or email

  • You participate in events, promotions and giveaways or any request for additional data such as customer surveys

  • You accept our cookies and other tracking technologies on any device you use to interact with us

  • You voluntarily submit your data to us for any reason

TYPES OF DATA WE MAY COLLECT

  • Contact details (name, address, email)

  • Financial Information (bank details when you are making a purchase)

  • Your business name (sometimes)

  • Data about the products or services you purchase

  • Data about your experience with our Site, app, products and services

  • Data relating to your circumstances and such other information that is relevant to the products or services we provide to you

  • Data that identifies you (your IP address, login, browser type, time zone, browser plugins, geolocation, what operating system and version) – we do not link this with any personal data

  • Data on how you use our Site and app (URL clicks, products and services views, how long you are on our pages and other actions)

USE AND DISCLOSURE OF YOUR DATA

We will use your data for the purposes it was collected and related purposes that include:

  • Operating our Site and app

  • Providing you with products, information and services

  • Customer support

  • Tracking your purchase history

  • Detecting and preventing fraud

  • Improving our Site and app

  • Making your experience more efficient and enjoyable

  • Market research e.g. contacting you for feedback about our products and services

  • Providing you with information about events, products, services or opportunities that may be of interest

  • Marketing (with your consent)

We may disclose your data for the purposes it was collected and also:

  • As required by law subject to our obligations

  • With your consent

  • Within our business

  • To send you marketing material (with your consent)

  • To process your participation in any promotions and giveaways (including contacting you if you win, displaying your name online and on our social media platforms)

  • Share with third parties to enable us to provide our products and/or services

GOOGLE ANALYTICS

We use Google Analytics functions. You can find out how your data is collected here and opt out here.

Our use of Google Analytics may include but is not limited to display advertising and remarketing. You may see our adverts across the internet; this is due to tracking technologies (cookies) to optimise and serve our adverts based on past visits to our Site and app.

THIRD PARTIES WHO ACCESS YOUR DATA

We share data with third parties in the following circumstances:

  • Other companies in our group of companies, as necessary to operate our Site and app

  • Our suppliers and service providers working for us (e.g. payment processors)

  • Our professional and legal advisors

  • Third parties engaged in fraud prevention and detection

  • Law enforcement or other government authorities

  • Third parties who enable us to provide our products and services, which may include (but are not limited to):

    • Payment processors such as Stripe and PayPal

    • Membership and checkout platforms such as Mighty Networks and ThriveCart

    • Email and automation platforms such as Klaviyo and ManyChat

    • Affiliate tracking via Rewardful

    • Event hosting platforms such as Zoom

    • Accounting and bookkeeping software such as Xero

    • Other similar platforms, service providers, or tools we may adopt in the future to support the delivery of our products and services

We only share your data where we have your consent to do so, or where we are legally permitted or required to do so.

SECURITY OF THE DATA WE COLLECT

We maintain reasonable and appropriate safeguards to protect your data, including password protection, secure third-party hosting, and PCI DSS–compliant payment providers. We do not store your payment details.

WHERE WE STORE DATA

We use service providers based in Singapore and internationally. If we transfer personal data outside of Singapore, we will ensure that your privacy rights are adequately protected.

GOVERNING LAW

This Privacy Policy and your use of this Site and app is governed in all respects by the laws of Singapore.